Why A 3D Book Cover Is Essential To Your Ebook Marketing Success!

Wise ebook marketers realize that people really do judge a book by its cover. In fact, it’s been proven that just using a different ebook cover graphic to represent your ebook can massively affect your overall sales conversion ratio.

A prime example of this is a newer ebook marketer beginning an ebook business. In order to save costs, our hypothetical ebook marketer creates a cover graphic using a royalty-free image and simply puts the book title over the image. This creates a flat graphic that’s supposed to look like the front cover of a book. Our imaginary ebook marketer may make a few sales and get his business running, but how many sales have potentially been lost by customers who are unsure of the product they’ll be buying?

However, research among successful ebook marketers has shown that by removing the 2D cover and replacing it with a professionally designed 3D book cover graphic, customers show an increased level of trust and customer conversion ratios actually increase considerably.

The main reason for the difference in sales figures is that customers tend to judge the professionalism of the content inside the ebook based on the graphic image they’re shown before they even buy the book!

3D Covers Mean Higher Sales Conversion Ratios

High sales conversion ratios are the lifeblood of any successful ebook marketer. The ratio is simply calculated by knowing how many visitors have visited your sales page and how many sales you made as a result of those visitors arriving.

For example, 2 sales generated from 100 visitors is a 2% sales conversion ratio.

In order to increase your conversion ratio, you need to increase the amount of sales made per visitor. One proven method for increasing your sales conversion ratio is to use professional 3D book cover graphics to improve your customer’s perception of your ebook or product.

Perception is the Key

Any marketer considering selling digital products online needs to remember that digital products are intangible. Customers can’t pick them up, flip through the content and read the back-cover blurb to find out about what they’re buying.

Customers only have their own perceptions of how your sales page is presented to them and what your ebook cover looks like.  Your job as the ebook marketer is to make sure their perceptions of your product are as professional as possible.

3D book graphics not only allow customers to perceive that they’re buying an actual book filled with information they want and need, but it also helps them to realize they’re dealing with a professional business with quality products available.

Professional 3D Cover Maker

Of course, it’s possible to find plenty of free 3D book cover templates. You simply put your book title into the template and hope your customers don’t notice that your text is blocky, pixilated and out of alignment with your book cover’s edges. You can probably achieve the same effect by using free ebook cover creator software too.

Unfortunately, you only get one shot at making a good impression on your customers. If they don’t see anything that offers them enough confidence in your ebook on their first visit, they’ll simply click away and visit another site.

Working closely with a professional 3D ebook cover designer means you can create a cover graphic that shows you as being professional and serious about your ebook business. It also means you work with your designer to create a unique cover that instills confidence and trust in your customers for your ebook while creating a sense of higher perceived value.